The relationship and negotiation between sales rep and client has not changed, but the process by which the campaign is planned and executed is significantly more automated than before. It is important to recognise that the front-end of sales under this model remains similar to the traditional workflow. national radio advertising market, and it makes inventory from over 1,200 radio stations available through its cloud-based tools. Jelli – a California-based start-up – offers a solution for premium radio inventory sales on a guaranteed programmatic execution basis. during the planned study trip to New York in October 2015 (indicative and provisional list of companies available here). egta members will be able to gain further insights into programmatic developments in the U.S. This new tool will give our sales groups the ability to more deeply partner with an advertiser and bring the best resources, unprecedented accountability and speed – allowing us to provide much better service and performance to every client."Įgta is highly engaged in exploring the potential application of sophisticated audience buying techniques to both terrestrial radio and online audio, and by bringing developments such as this to the attention of members, we hope to trigger a wider debate about the future of the medium. Now we can bring broadcast radio into that world at a scale no digital audio provider can offer. commented on the deal in a press release: "Programmatic is already an important and expected method of ad buying in the digital space. In a highly significant move for the industry, America’s largest radio broadcaster is taking a bold step towards automating elements of radio trading and introducing data-driven, digital thinking to the medium, using technologies that could easily be deployed within European markets.īob Pittman, Chairman and CEO of iHeartMedia, Inc. iHeartMedia will make its broadcast inventory available for automated buying later in 2015 following the announcement of a partnership with cloud-based programmatic radio company Jelli. This week’s egtabite looks at a landmark deal that marks the first move by an egta-member radio company into programmatic trading for linear, terrestrial radio. IHeartMedia steps into programmatic for terrestrial radio Please click here to view this e-mail in your browser Egta bites No 90 - Jelli & iHeartMedia Tweet
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